With CinemaCon at Caesars Palace in Las Vegas, Nevada, there are so many things in the movie industry that continue to speak. There is the money, the concessions, and the audience. We live in a world where attendance in theatres still tends to ebb and flow. Since I work in the industry, I see it from many angles and understand the challenges who are doing all they can to survive. Cinemas today must implement many creative ways to make profits to stay afloat. 

Daniel Loria moderated a discussion with Shannah Miller, Laura Najilis, Christof Paposuck, and David Sieden. All of them are leaders in the cinema industry. They talked about how they have tried to fill seats and boost attendance. The person who I connected most though was Shannah because I attend and cover many events from Fathom Entertainment. She provided insightsinto how particular days drive patterns and create regulars. She also mentioned that playing films on Sundays speaks to audiences because of a church and movie combination. In addition, she mentioned that playing films on Wednesdays creates a pattern for growth since it allows for events that appeal to different age ranges. The cinema world can be rewarding to all kinds of audiences if there are features to keep theatres thriving by attracting traffic.

There were also conversations about movie memberships. This is where Najilis, Paposuck, and Sieden contributed and discussed their operations. In each cash, the operations of sales and attention-grabbing captivations play an important role. Overall, there are different ways of implementing pricing and membership strategies. Both of those elements drive revenue as well. Buyers consider how best to utilize their memberships to enhance opportunities for movie experiences. I found this conversation fascinating in that I see the cinema world almost every day of my life. I often contemplate what is the primary inspiration that motivates a person to go to the movies. Apparently, it is not just the movie itself, but also the many different features that cinemas offer audiences.